Challenge
The challenge was to design a UI that engages website users and provides a very good readability experience. And convey targeted messages to users converting them into customers. Why because the problem was users of the website left the website within 2,3 minutes after landing.
Solution
Based on the user’s feedback and analysis I started to redesign the whole UI of the website from scratch, which meets web and accessibility standards. Created PDF content for the users. If they want to read the content without ads they can read it easily. And the website will generate revenue with the help of PDF selling.
Results
After testing different versions of the designs with the users. We launched the final version and the results we gathered in which
The bounce rate was reduced by 30%.
The conversion rate increased by 15%.
Research Finding
Painpoints
- Bad User Interface
- Too many Ads
- Content is difficult to understand
- Too many popups for an email subscription
- User Receive spams E-Mail
- Content search is difficult
Key Findings
Based on the users problems the key findings are...
- Users need a beautiful UI for a better reading experience
- Need ebooks of the chapters
- Show complex math formulas with the help of images or diagrams
- Google ads are on limited place
Design Process
Using a common design process where we start from the discovery phase and understand the empathy of the user or the challenges they are facing. So I started with User Interviews and feedback collection on the existing designs.
- Sketched different low-fi versions of the website.
- Designed a style guide and rebrand the whole website.
- Converted low-fi designs into hi-fi designs.
- Created a clickable prototype and tested it with the users.
- Gathered feedback and made iterations in the design.
- Created a responsive version of the website.
- Developers handoff.
