The challenge was to design a UI that engages website users and provides a very good readability experience. And convey targeted messages to users converting them into customers. Why because the problem was users of the website left the website within 2,3 minutes after landing.
Based on the user’s feedback and analysis I started to redesign the whole UI of the website from scratch, which meets web and accessibility standards. Created PDF content for the users. If they want to read the content without ads they can read it easily. And the website will generate revenue with the help of PDF selling.
After testing different versions of the designs with the users. We launched the final version and the results we gathered in which
The bounce rate was reduced by 30%.
The conversion rate increased by 15%.
Based on the users problems the key findings are...
Using a common design process where we start from the discovery phase and understand the empathy of the user or the challenges they are facing. So I started with User Interviews and feedback collection on the existing designs.